Who we are

_‍An Afro-Brazilian B Corp entrepreneur from the urban periphery, he holds a degree in Communication from Universidade Federal Fluminense (UFF), a specialization in Creative Leadership from Miami Ad School and in Design for Sustainability from Gaia Education. He is also a facilitator trained by Art of Hosting. He served on the Deliberative Council and co-led the Social Justice Working Group of Sistema B Brasil, and is a member of the Advisory Board of Toda Cidadã. He works as a professor, mentor and speaker. Through UP he has won more than 30 national and international awards over a 20-plus-year entrepreneurial journey, leading projects for clients such as Natura, Carrefour, LinkedIn, Porto Seguro, GloboNews, Mercado Livre, Cyrela, Imaflora, eureciclo, Ekos Brasil and Instituto Helda Gerdau, among others.

With more than 15 years of professional experience, she is a production engineer by training, with a postgraduate degree in Planning Engineering with an emphasis on Investment Risk Analysis from Coppead/UFRJ. Having worked at large organizations such as Contax and Firjan (Federation of Industries of Rio de Janeiro), she brings business management experience in financial management and planning, feasibility studies for investment projects, working capital management, and analysis of results and future scenarios, overseeing the accounting, tax and legal areas. At UP, she leads the relentless pursuit of better processes and sustainable results.

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