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Impact strategy and 25th anniversary campaign
Instituto Ismart
Instituto Ismart provides high-quality education to talented low-income young people, preparing them for leadership roles and expanding their opportunities in the job market and their impact on the world. As the organization turned 25 in 2024, it saw the need to review and update its impact strategy and theory of change with an eye to the future, to further strengthen its areas of work and programs.
25 years connecting talent and opportunity
The impact strategy and Theory of Change were led by João Vitor Caires with our collaboration. Using our Design Impact Journey methodology, we led the communication strategy and positioning for the 25th anniversary campaign. Videos and photos were produced in partnership with P2.
25 years connecting talent and opportunity
The impact strategy and Theory of Change were led by João Vitor Caires with our collaboration. Using our Design Impact Journey methodology, we led the communication strategy and positioning for the 25th anniversary campaign. Videos and photos were produced in partnership with P2.
25 years connecting talent and opportunity
The impact strategy and Theory of Change were led by João Vitor Caires with our collaboration. Using our Design Impact Journey methodology, we led the communication strategy and positioning for the 25th anniversary campaign. Videos and photos were produced in partnership with P2.
