“Working with UP Lab was more than developing a project; it was a true partnership. From our first meeting, we found an engaged, creative and committed team that dove into our vision and helped us make it real. Together, we brought to life the BCD do Bem project, born from a genuine desire to create positive impact, which has become a milestone for our company. At every stage, UP Lab was by our side, bringing ideas, solutions and energy so that every detail reflected our values. More than suppliers, they became allies, believing in the purpose and celebrating every achievement. Today we look at the result with pride and gratitude, certain that this partnership was essential for BCD do Bem to take shape, gain strength and find its purpose. And most importantly, we know this is only the beginning of many stories we will build together.”

"From the outset, UP Lab showed a high level of professionalism and an extremely collaborative approach. They committed to deeply understanding our mission, values and vision for the future, which resulted in a visual identity that truly resonated with our new direction. The result was a new visual identity that speaks directly to this new moment and fits perfectly with our vision for the future. We are very happy with the result and definitely recommend UP to any organization that wants a rebrand done with creativity and passion."

"Working with UP Lab was a unique opportunity. The workshop was light, easy, dynamic and productive. For me, the key point was being able to co-create with UP Lab a video on the main future trends that can be explored and leveraged within the aerospace industry. It is certainly work that makes all the difference in long-term strategic planning."

"UP Lab is made up of diligent professionals who respectfully grasp the client's challenges and needs and deliver on-target solutions that exceed expectations. When we at Porto Seguro began working with UP Lab, we did not expect to establish a relationship that went beyond partnership, built on a genuine, shared purpose of socio-environmental transformation through education."

“A B Corp I greatly admire for its commitment to positive systemic change, its care for the details of every project and its extensive experience in collaborative, cross-sector projects. UP does exceptional work, not only in what it delivers but also in how it builds the solution. For them, the "how" matters as much as the "what". We have been collaborating and working as a network for 8 years, and here's to many more.”

"UP Lab showed sensitivity, a great capacity for listening and an excellent synthesis of insights to help us create our identity and positioning. Inspiring, in-depth work that is deeply connected to our essence."

"A team that never gives up on co-creating solutions, professional and committed to deadlines and deliverables, all in a light and relaxed working environment. It's great to have you as partners!"

"We would like to express our deep satisfaction with the exceptional work UP Lab delivered at the 1st Brazilian Climate and Carbon Conference. The flawless organization, technical quality and attention to detail made all the difference. The team showed a remarkable commitment to providing a pleasant experience for every participant, and we found them very human and welcoming throughout the organizing process. We were so pleased with the work that we have already hired the company to organize this year's 2nd Brazilian Climate and Carbon Conference. We congratulate UP on its excellent work and recommend its services to anyone looking to organize events efficiently and with peace of mind."

"Working with UP Lab is a transformative experience. From the start, we found a true partner, able to combine strategy, creativity and flawless execution. On highly complex projects, such as our "Transformations That Tell Stories" project, which brings together 3 certified B Corps, UP Lab did not just meet expectations but helped raise them to a new level. The result of this joint work was recognized with POPAI awards in 2024 and 2025, including categories such as Best Concept, Most Sustainable Stand and Best Project Execution. More than the awards, what stood out to us was how the team immersed itself in our brand's purpose, deeply understanding our needs and turning them into memorable experiences for clients, partners and stakeholders. UP Lab became more than a supplier: a true extension of our team, contributing directly to tangible business results and to strengthening the eureciclo brand in the market."

"UP has a gift for revealing and translating the essence and purpose of an organization or movement into narrative and design. It has a very unique magic and skill that led us to reconnect with our founding cause. It was the most powerful creative experience I have ever had, so much so that I never let go!"

"Going through Squid's rebrand with the UP Lab team was transformative, not only for the company but for everyone on the team who took part. With a careful, human approach at every stage of the process, the result was pure power. It was without a doubt an important milestone in the company's growth."