IMPACT COMMUNICATION
AND INNOVATION
AND INNOVATION
In partnership with Cidades+B, Sistema B, Cause and Labora, UP launched the SP+B project in January, aiming to encourage collaboration between different sectors of the economy for the sustainable development of the city of São Paulo.
Focusing on areas such as housing, food security, urban mobility, work and income, and the circular economy, SP+B also addresses cross-cutting themes such as climate, culture, diversity, and technology and innovation. To do so, the project has the support and sponsorship of companies from different sectors, such as Gerdau, Movida and Nespresso, as well as institutional partners such as G10+ Favelas, the City of São Paulo and the UN.
Founded in Rio de Janeiro, UP moved its headquarters to São Paulo five years ago and, since then, its portfolio has increasingly included projects focused on sustainability and equality. This geographic move was also accompanied by UP joining Sistema B, which brings together companies with regenerative, equitable and economically inclusive approaches.
For Rennê Nunes, CEO of UP, it is an honor to be part of a project like SP+B and to follow the movements of a city that is “a pioneer by nature”. Initiatives like this can inspire many other cities that also want to make an active commitment to making their spaces fairer, more equitable and regenerative.
In Sweden, for example, the city of Helsingborg holds the annual Urban Future fair, supported by the government and companies such as Ikea. For a week, residents and visitors can enjoy exhibitions, talks, workshops and cultural activities that discuss and propose urban and social improvements.
In 2022, the fair featured not only venues showcasing smart-home projects but also spaces where housing was discussed alongside the health and well-being of children and families. In this sense, when SP+B sets out its main and cross-cutting themes, the initiative aims to address very concrete issues such as food security and housing, while also improving people's well-being.
