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Together with Sistema B Brasil, we conceived the Lente B event, held at Casa Natura Musical. We handled the strategic communication planning and production of the B movement's main event in 2024. We were also responsible for producing Impact Trade, an initiative held the day after Lente B to create strategic opportunities to accelerate impact in international business.
Lente B was designed as a space for critical reflection and inspiration for a new economy, connecting companies, activists, entrepreneurs and leaders from the impact ecosystem to rethink the present and discuss the futures we want to build together.
Lente B was designed as a space for critical reflection and inspiration for a new economy, connecting companies, activists, entrepreneurs and leaders from the impact ecosystem to rethink the present and discuss the futures we want to build together.
Lente B was designed as a space for critical reflection and inspiration for a new economy, connecting companies, activists, entrepreneurs and leaders from the impact ecosystem to rethink the present and discuss the futures we want to build together.


As an extension of the communication strategy, Sistema B Brasil launched the Lente B podcast on Spotify, a series of conversations with event guests that extends the reach of the ideas and narrative and consolidates the project as a platform for ongoing dialogue.



The day after Lente B, we produced Impact Trade. This initiative aimed to create strategic opportunities and accelerate positive impact in business on the international stage.

