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Power to the People
Squid
Using our methodology, we drew on participatory planning and the collective intelligence of the brand's employees and partners to develop Squid's positioning and new visual identity. The result also gave rise to Power To The People, a concept that helped drive the growth of the company, today a leader in influencer marketing.
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Power to the People: rebranding and brand launch strategy with Influence Talks, an event on the future of influencer marketing.
Power to the People: rebranding and brand launch strategy with Influence Talks, an event on the future of influencer marketing.
Power to the People: rebranding and brand launch strategy with Influence Talks, an event on the future of influencer marketing.
Influence Talks
As an extension of the rebrand, we created the brand launch strategy, which included the proprietary event Influence Talks, an experience that brought the industry together to discuss the future of influencer marketing.
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