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Aterra
Imaflora
The Aterra project celebrated Imaflora's 30 years of socio-environmental impact, with the goal of strengthening its institutional image and expanding its presence in strategic agendas. The initiative helped increase the value stakeholders see in the organization, strengthening relationships, business and partnerships, and engaging employees and partners around a common purpose. It consolidated Imaflora's participation in the pre-COP 30 debates, leaving a cultural and educational legacy that values traditional knowledge and its relevance for the future of the planet.
Aterra: Imaflora's 30th anniversary event on agriculture, climate and forests, with 41 speakers and 230,000 people reached on social media.
Aterra: dialogues and solutions where agriculture, climate and forests meet
Starting from the celebration of Imaflora's 30th anniversary, the Aterra project connected past, present and future in a journey of reflection and action. With 41 speakers and 24 panels and talks, the event reached 230,000 people on social media, generated more than R$30,000 in sales for small producers and traditional communities, and expanded Imaflora's institutional reach to a potential audience of 21 million people. Press coverage was worth R$304,000 in advertising equivalent. The event also consolidated the relationship with Sesc and other strategic partners, and featured performances by Renato Teixeira and the Suraras do Tapajós. Imaflora's first cultural exhibition, held through Cacuí at Sesc, drew large crowds who also got a first look at the launch of the Aterra documentary, reinforcing the Institute's role as a convener of socio-environmental solutions and showing its ability to bring different actors together around a vision of a sustainable future. UP Lab is proud to work alongside Imaflora and to have contributed to conceiving and lovingly producing this project, together with a network of partners and suppliers committed to building a fairer, more regenerative society.
Aterra: Imaflora's 30th anniversary event on agriculture, climate and forests, with 41 speakers and 230,000 people reached on social media.
Aterra: Imaflora's 30th anniversary event on agriculture, climate and forests, with 41 speakers and 230,000 people reached on social media.
Aterra: dialogues and solutions where agriculture, climate and forests meet
Starting from the celebration of Imaflora's 30th anniversary, the Aterra project connected past, present and future in a journey of reflection and action. With 41 speakers and 24 panels and talks, the event reached 230,000 people on social media, generated more than R$30,000 in sales for small producers and traditional communities, and expanded Imaflora's institutional reach to a potential audience of 21 million people. Press coverage was worth R$304,000 in advertising equivalent. The event also consolidated the relationship with Sesc and other strategic partners, and featured performances by Renato Teixeira and the Suraras do Tapajós. Imaflora's first cultural exhibition, held through Cacuí at Sesc, drew large crowds who also got a first look at the launch of the Aterra documentary, reinforcing the Institute's role as a convener of socio-environmental solutions and showing its ability to bring different actors together around a vision of a sustainable future. UP Lab is proud to work alongside Imaflora and to have contributed to conceiving and lovingly producing this project, together with a network of partners and suppliers committed to building a fairer, more regenerative society.
