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Marina Art Wall
BHG
During Rio Art Week, we turned the hotel's 75-meter-high side wall into a giant urban art canvas, and invited a special artist to pull it off: Tomaz Viana, known on the street art scene as "Toz". It all began with a co-creation session between the client, the artist and us to define the theme, which included a Facebook poll that got the public involved.
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Alegria, alegria: the beloved city in 3 days
The chosen theme was "Alegria, alegria. Trago a cidade amada em 3 dias" (Joy, joy: I bring the beloved city in 3 days). Three days of painting and more than a thousand cans of paint created one of the largest graffiti murals in the city. The feat earned Toz Veja magazine's Carioca of the Year award.
Alegria, alegria: the beloved city in 3 days
The chosen theme was "Alegria, alegria. Trago a cidade amada em 3 dias" (Joy, joy: I bring the beloved city in 3 days). Three days of painting and more than a thousand cans of paint created one of the largest graffiti murals in the city. The feat earned Toz Veja magazine's Carioca of the Year award.
Alegria, alegria: the beloved city in 3 days
The chosen theme was "Alegria, alegria. Trago a cidade amada em 3 dias" (Joy, joy: I bring the beloved city in 3 days). Three days of painting and more than a thousand cans of paint created one of the largest graffiti murals in the city. The feat earned Toz Veja magazine's Carioca of the Year award.
#BrandedContent #DigitalStrategy #BrandExperience
