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LABoo Movement
LABoo
Dedicated to leading longevity as a central theme of the global future, in partnership with the Longevity Forum and Festival, the Lab60+ rebranding strategy reflects its transition into systemic infrastructure. The initiative translates the complexity of social innovation and active aging to break with age stereotypes and consolidate an international, intergenerational platform.
Branding
Brand strategy, narrative repositioning and infrastructure for longevity
With the goal of building a brand with global reach, UP Lab took on the rebranding strategy and narrative repositioning of LABoo, which inherits the full legacy of Lab60+ with its eyes on the future. We applied our proprietary Brand Impact methodology, covering everything from diagnosis and the positioning workshop to the creation of the brand platform. This integrated process resulted in a new manifesto and verbal and visual identities designed to support this moment of global expansion.
Brand strategy, narrative repositioning and infrastructure for longevity
With the goal of building a brand with global reach, UP Lab took on the rebranding strategy and narrative repositioning of LABoo, which inherits the full legacy of Lab60+ with its eyes on the future. We applied our proprietary Brand Impact methodology, covering everything from diagnosis and the positioning workshop to the creation of the brand platform. This integrated process resulted in a new manifesto and verbal and visual identities designed to support this moment of global expansion.
Brand strategy, narrative repositioning and infrastructure for longevity
With the goal of building a brand with global reach, UP Lab took on the rebranding strategy and narrative repositioning of LABoo, which inherits the full legacy of Lab60+ with its eyes on the future. We applied our proprietary Brand Impact methodology, covering everything from diagnosis and the positioning workshop to the creation of the brand platform. This integrated process resulted in a new manifesto and verbal and visual identities designed to support this moment of global expansion.
Branding
The result is a versatile, multigenerational brand that removes age barriers and repositions longevity from an intergenerational perspective. By strengthening ecosystem coordination and integrating the Longevity Forum and Festival as its flagship initiative, UP Lab's work propelled LABoo as a platform of real impact with more than a decade of work on the subject. For us, leading this project reaffirms the unique intersection of impact communication and technical expertise in building solutions for how society will evolve in the coming decades.
