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BCD do Bem
BCD Travel
The BCD do Bem project was created to transform corporate volunteering at BCD Travel. The initiative responded to the challenge of improving employee engagement and the need to embed volunteering in the company's culture. In choosing UP Lab, BCD Travel sought the credibility of a B Corp with a track record of successful corporate cause-engagement cases.
BCD do Bem: inspiring actions that create positive impact inside and outside the organization
BCD do Bem: inspiring actions that create positive impact inside and outside the organization
UP Lab structured BCD do Bem using our impact strategy and stakeholder engagement methodologies, with the purpose of connecting people to the transformative power of volunteering. The movement seeks to foster empathy, collaboration and the development of essential human skills among employees.
BCD do Bem: inspiring actions that create positive impact inside and outside the organization
What set UP Lab apart was the creation of a tailor-made solution: a volunteering platform integrated into an LMS (Learning Management System). On this platform, employees learn about the topic, share experiences and take part in a points system that earns recognition. The technology was developed with our partners at Asap.
The project, which began in Brazil in 2025, showed UP Lab's ability to go from research and diagnosis to a tailor-made solution. A key lesson was the importance of having the organization's leadership engaged in the cause. This case reinforces UP Lab's ability to develop customized programs that succeed in engaging employees in socio-environmental causes.
Results for Good
The project achieved significant uptake, with almost 50% of all BCD Travel employees joining the platform and roughly 3,000 visits in the initial period. Engagement was driven by the active work of the Agentes do Bem (Agents for Good), with 15 ambassadors mobilizing colleagues and leading engagement actions. This mobilization was reflected in spontaneous interactions on the platform, with posts, comments and likes. There was also early engagement in the Making a Difference program, with 2 projects submitted and 1 in-person action carried out with 12 employees taking part.
