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Fluxo Baixada Criativa
Instituto Kondzilla
Instituto Kondzilla, a driver of the creative economy in the Baixada Santista region, has in UP a strategic partner to strengthen coordination and cross-sector partnerships. The goal was to boost the region as a hotbed of talent and support bold initiatives, such as occupying the Itapema Fort to turn it into a creative hub.
KondZilla – Baixada Creative Flow: multi-sector coordination and experience design that mobilized over 200 leaders in Guarujá.
UP Lab worked on this project between July and October 2025, drawing on its expertise in experience design and production. Our goal was clear: use cross-sector coordination and strategic planning to mobilize more than 200 leaders and major partners, including the Port Authority, the Ministry of Entrepreneurship and the City of Guarujá, in support of the cause.
UP Lab's solution: Design and Impact
The plan was to create and deliver the Fluxo Baixada Criativa event, inspired by the region's roots, with a focus on moving the future forward and empowering young people. Our long-standing partnership with the Institute made for deeply collaborative work.
KondZilla – Baixada Creative Flow: multi-sector coordination and experience design that mobilized over 200 leaders in Guarujá.
KondZilla – Baixada Creative Flow: multi-sector coordination and experience design that mobilized over 200 leaders in Guarujá.
UP Lab worked on this project between July and October 2025, drawing on its expertise in experience design and production. Our goal was clear: use cross-sector coordination and strategic planning to mobilize more than 200 leaders and major partners, including the Port Authority, the Ministry of Entrepreneurship and the City of Guarujá, in support of the cause.
UP Lab's solution: Design and Impact
The plan was to create and deliver the Fluxo Baixada Criativa event, inspired by the region's roots, with a focus on moving the future forward and empowering young people. Our long-standing partnership with the Institute made for deeply collaborative work.
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The results were remarkable: more than 200 leaders in attendance and stronger alliances that are crucial to developing the local creative economy. This case shows the power of collaboration and UP Lab's expertise in designing experiences focused on impact and real transformation in the territory.
