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Chico Vive Award
Estúdio Escarlate
Estúdio Escarlate, active in impact-driven audiovisual, culture and entertainment across Brazil, turned to UP Lab as a strategic partner to launch the first edition of the Chico Vive Award. The central challenge was to build a powerful narrative connecting the legacy of Chico Mendes to young people creating positive impact in Brazil's biomes, turning the award into an ancestral call that connects the present and shoots an arrow toward the future. UP Lab handled the entire communication strategy, social media management and digital content production.
Chico Vive Award: digital strategy, content and event coverage to connect the award with people and inspire care for nature.
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The Digital Strategy That Connected the Legacy
Our strategy used communication as the common thread, weaving together voices and stories to connect the award to people, amplifying causes and inspiring care for nature. The stages included planning, channel management and content production, digital media planning and coordinating event coverage. What set us apart was an engaged team that built a consistent digital presence, aligned with the project's institutional and emotional narrative, making communication the link between young people, partners, sponsors and the public.
The results were impressive: the project drew more than 500 young applicants, surpassed 2.5 million views on Instagram and grew the follower count by almost 130%. Beyond the numbers, the award echoed Chico Mendes's 1988 letter, "Young People of the Future", serving today as a profound call to recognize and act on behalf of life and the forest. This case shows our capacity for strategic action and focus on results, without ever losing sight of what really matters: impact. If your challenge is to build narratives and campaigns that move people and make an impact, count on us to be with you on that journey.
Chico Vive Award: digital strategy, content and event coverage to connect the award with people and inspire care for nature.
The main goal of our work was to attract young people with high-quality projects, ensuring a high volume of applications to the award. Our work focused on strategy and planning and on creating and running impact campaigns.
Chico Vive Award: digital strategy, content and event coverage to connect the award with people and inspire care for nature.
The Digital Strategy That Connected the Legacy
Our strategy used communication as the common thread, weaving together voices and stories to connect the award to people, amplifying causes and inspiring care for nature. The stages included planning, channel management and content production, digital media planning and coordinating event coverage. What set us apart was an engaged team that built a consistent digital presence, aligned with the project's institutional and emotional narrative, making communication the link between young people, partners, sponsors and the public.
The results were impressive: the project drew more than 500 young applicants, surpassed 2.5 million views on Instagram and grew the follower count by almost 130%. Beyond the numbers, the award echoed Chico Mendes's 1988 letter, "Young People of the Future", serving today as a profound call to recognize and act on behalf of life and the forest. This case shows our capacity for strategic action and focus on results, without ever losing sight of what really matters: impact. If your challenge is to build narratives and campaigns that move people and make an impact, count on us to be with you on that journey.
