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Recyclable Forest
Infraero
During Rio+20, Infraero launched its sustainability campaign, created by the advertising agency Staff Brasil. We were invited to co-create an experience for the delegations arriving in the hall of Rio Galeão International Airport. We brought to life a forest made from recyclable waste collected at the airport itself: an authentic forest with movement, scents and sounds triggered by motion sensors along the exhibition corridor, located in the Rio+20 arrivals area.
BrandExperience
Art and sustainability
We gave artist Sérgio Marimba and his team of more than 40 collaborators the challenge of recreating one of Brazil's best-known symbols: the Atlantic Forest. It was built with PET bottles, iron, plastic spoons and cups, bottle caps and pallet wood, all painted with water-based enamel. About four tons of recycled waste became a 700 m² forest with native species such as bromeliads, orchids, everlasting flowers and many animals. Visitors heard birdsong, saw flowers opening and closing and smelled cedar and lemongrass. After the exhibition, the Forest was donated to the NGO Onda Verde to support ecology classes for public school children.
Art and sustainability
We gave artist Sérgio Marimba and his team of more than 40 collaborators the challenge of recreating one of Brazil's best-known symbols: the Atlantic Forest. It was built with PET bottles, iron, plastic spoons and cups, bottle caps and pallet wood, all painted with water-based enamel. About four tons of recycled waste became a 700 m² forest with native species such as bromeliads, orchids, everlasting flowers and many animals. Visitors heard birdsong, saw flowers opening and closing and smelled cedar and lemongrass. After the exhibition, the Forest was donated to the NGO Onda Verde to support ecology classes for public school children.
Art and sustainability
We gave artist Sérgio Marimba and his team of more than 40 collaborators the challenge of recreating one of Brazil's best-known symbols: the Atlantic Forest. It was built with PET bottles, iron, plastic spoons and cups, bottle caps and pallet wood, all painted with water-based enamel. About four tons of recycled waste became a 700 m² forest with native species such as bromeliads, orchids, everlasting flowers and many animals. Visitors heard birdsong, saw flowers opening and closing and smelled cedar and lemongrass. After the exhibition, the Forest was donated to the NGO Onda Verde to support ecology classes for public school children.
BrandExperience
