Report: Design Fiction

After nearly two years of prototyping, today we launched UP Future Sight, a new business unit of UP Lab focused on innovation, futurism, and social impact. To celebrate the realization of this project, which has been in the works for a year, we are also releasing an e-book on Design Fiction.

The topic explores the use of science fiction as a methodology and tool to experience and visualize future scenarios. The e-book provides a historical overview of the concept and presents domestic and international case studies of how companies and artists have created artifacts and experiences based on science fiction narratives to address social and/or technological issues, whether for brands or as a form of manifesto. The goal here is to create fictional elements that stimulate debate and reflection on real possibilities and developments that may occur in the coming years.

If, on one hand, science fiction is considered one of the disciplines of Future Studies alongside futurology and futurism, then it can also unfold into a method for exploring future possibilities, whether through immersive experiences, installations, speculative design artifacts, or audiovisual content.

Through this e-book, we aim to better explain the concept and, with it, inaugurate this new service offered by UP through UP Future Sight: the use of science fiction as a way to make visions of the future tangible, built in collaboration with brands and companies interested in creating a more positive and desirable future for everyone.

Download the e-book here.

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